The need to strike a rapport early on with the powerful student community is now being felt by companies across the board. Not only do they see a potential customer base in the would-be managers of tomorrow, the increasing media attention to these events ensures that the resultant brand visibility adequately compensates for the cash outflow. The complexities involved in the business scenario have thrown up a gamut of problems which require in-depth research projects. Companies find students with a fresh perspective as their best bet. In addition, companies get the opportunity to assess in course of the interaction whether the student represents a strategic fit for them, not only in terms of technical qualifications but also the right on-the-job attitude.
The corporate involvement ensures that there is no dearth of funds for meritorious ideas, which are not only innovative but also financially feasible. The trend depicts a calculative approach based on a rational cost -benefit analysis on part of the all the parties involved - the companies, students as well as the institutions. With great freedom and power come great responsibilities. Thus arises the need to have in built checks against abuse of power.Rather than undermining academic freedom, I feel that the arrangement empowers rather than exploits and is a win-win scenario for everyone.
P.S. The above is an aticle of mine published in the Student's Corner column of Business Standard ..page 15..on 28th May 2008
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